Job Data Analysis
Thursday, May 12th, 2011
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About the Author
Any career advice for good steps with finding a job in the field of business analysis/data...?
...analysis/reporting analysis
I've got tech. skills such as advanced MS Access,Excel and intermediate SQL querying
I have 4 years working experience and 1 year of graduate school -- I'm currently looking for a job and could use any insight (especially if it's specific to LA/Southern California)
...so, you should have a variety of options open to you. High powered Excel skills are always valued. I don’t know as much about SQL. Most of the data analytics I have seen uses SAS or SPSS. Statistics is prized. If you haven’t degreed in it, that’s ok. Many companies will provide you with the requisite statistics training.
Possible industries include financial services, publishing, gaming, etc. I am sure the field of logistics also makes use of data analysis skills, although they may do more operations research than statistics. Yes, you read right...gaming. I am pretty sure Harrah’s in Las Vegas employs some downright sophisticated analytics to drive some of its decision making. Publishers use sophisticated analytics to aid them in optimizing marketing expenditure. And, financial services institutions like banks, credit card issuers, mortgage banks, etc. use sophisticated statistics-based analytics to support both marketing and credit/fraud risk management.
I don’t know whether you will relocate or not. I also don’t know what firms have openings right now. You’ll have to do some research. It can help by going to individual company websites. It can also help by going to software vendor websites like SAS or in your case SQL. Try to get customer lists and you will have a universe of users. If they don’t publish lists of their customers, search for conferences that they sponsor and get lists of attendees.
I am pretty sure Harrahs is in Vegas. SAS is in NC. But, I’ll bet they have consultants all over the US/world. SPSS and SQL, I don’t know. Credit card banks include American Express (NYC hdqtrs, but operations all over the place including AZ), Capital One (hdqtrs in Richmond/DC area), etc. Mortgage banks are all over the place. And, as you know, they are all over the news these days. They are all hurting badly and may not be doing much hiring. This will change and they will rebound; but, I don’t know if that will be in time for you. As you must know, CA dominates the morgage banking business. You will find no dearth of leading subprime mortgage banks in the LA area. The media has made subprime a dirty word. It isn’t if done right. But, as I said, they may not be doing a lot of hiring for a while. If you don’t want to work for a company directly, you can work for a consulting firm. There are many small analytics consulting firms. I am sure there are several in your area. Many may have operations in India or China. And, remember, SAS and SPSS probably have consultants that work with their clients (you are familiar with SQL; perhaps they are the same). Fair Isaacs is a household name in credit risk management. It used to have a consulting arm. And, it is no longer the only game in town. Take a look at a Texas firm called Austin Logistics.
One thing which will require some long range planning on your part is outsourcing. These data analysis functions have been successfully outsourced for many years now. Be sure to position yourself in a career and industry that will be around for a while. Simple data analysis--e.g., market research analysis--is often shifted offshore to India. I am sure you can identify the companies without too much difficulty. Over the last few years, even sophisticated risk analytics have been outsourced to India. There are definitely roles to be played here in the US. But, the SAS programmers, etc. are increasingly operating in teams overseas.
So, congratulations, I think you are in a growth industry segment. But, be smart about what role you prepare yourself for. Good luck!
Job Data Analysis
Google I/O 2011: Large-scale Data Analysis Using the App Engine Pipeline API
Profiles about jobs- marketing research
Before proceeding into this article, you must understand the concept of marketing research first. In marketing, whenever there is a new product launched or a service is being offered, you must know that there has gone a lot of research work behind them. There has been collection of data, analysis of those data to judge and predict the benefits of both public and the company at the launch of the new product or service. Marketing research is the collective term given to all these marketing processes. It can be divided into two distinct categories. They are the consumer marketing research category and the business to business marketing research category.
The work of an employee in marketing research can be quite tedious but then at the same time can be fun and challenging. The profile of a marketing research analyst can be thrilling. He or she should hold a formal master degree in the field of business administration with specialization in marketing. There are certain things that are expected of an employee working for such a post. They have been given below precisely.
Understanding the market based economy
One has to apply his knowledge of sociology to understand the pattern and trends of market based economy. He or she should be able to interpret the behaviors of target consumers in the market. With his knowledge of statistics the employee must analyze the success of any new product or service launched for this target group. It is important to understand the elements that comprise a marketing mix can have a huge impact on the way a customer would react or respond to any new product.
Should be in a position to take strategic decisions
The employees engaged in analysis market analysis reports should be in a position to take quick and appropriate decisions when required. The decision may concern the potential chances and opportunities in these fields, market segmentation and segregation, marketing performance, implementation of marketing programs and many such fields.
Should be updated with the current scenario
A good decision can not be taken by just a good student. He or she must be in a position to evaluate current situation. He or she should be aware of all the government policies concerning the field of work at that moment. The public policies and technology developments that are taking place which can deeply affect his marketing research work are something about which he or she should be updated.
An important link has to be established by a marketing research analyst between environment and the marketing variable in order to understand the behavior of customers.
There are new challenges always waiting for the marketing research employees for their betterment and to help them grow as responsible workers. They are high paying jobs and there are many opportunities in this field.
About the Author
Silas Reed, Writer for MarketingCrossing, writes articles that inform and teach about different marketing job profiles. Please visit http://www.marketingcrossing.com/lcjobtypelisting.php and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the marketing profession.
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