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The shocking truth about the real costs of getting a merchant account

small business entrepreneurs are continuously looking for ways to save money. However, if your idea of trying to "save money" is for refusing to make smart investments in tools, technology and market needs appeal to your customers, then you're probably going to be losing more money as a result of what you could possibly manage to save ...

For example, suppose there are two new companies - Company A and B. Both are from the company in the plumbing industry, and both are equally skilled in their profession. (I just us refer to them as "A" or "B" from this point forward.)

As the first company, "A", is under the command of a dynamic CEO with a desire to test the effectiveness of calculated investments in the infrastructure of the company, "B" is owned and is managed by a very conservative person who purposely goes out of his way to avoid spending money, ever. Even if it means losing the potential benefits and productivity they can bring.

Both have an excellent plumbing service that meet and exceed customer requirements. They both do very well with its advertising campaign initial, and their schedules are filled initially at the same pace.

However, after the first trimester, a show about 25 percent more sales / jobs B. work As a result, Company B is a consultant to figure out why your competitor A, appears to be increasingly gaining more and more market share, while B seems be left behind. While looking into the matter in order to create a detailed report, the consultant was surprised by a simple discovery that seemed to be the root of the problem. Be surprised the good ...

Read on ...

A has only one thing that differentiates it from B - accept credit cards while the other, B, does not.

A decision to pay $ 20 a month for the processing capabilities of mobile credit card and a discount rate of 4% per transaction. A CEO, based this decision on its past experience with clients - who knew that people always prefer to have the flexibility and convenience when making payments of almost anything - even plumbing work. Not only that, processing credit card payments means that they are paid on the spot, instead of having to deposit checks and wait clear. This also reduces paperwork and accounting issues.

The CEO of company B just wanted to go through the hassle of opening a merchant account once its sales volume had reached a certain level. Until now, just thought I was doing a smart business move by saving money that was otherwise the cost of accepting credit card payments. He now understands that he is losing about 5 plumbers appointments per month due to the inability of the company to process Credit card payments - and an average size ticket $ 500 per transaction, which is losing $ 2,500 every month as a result!

Unfortunately, its mistaken B would not see a continuous flow of business to justify the cost of $ 20 + $ 120 (4% per transaction) per month to accept credit cards. Is inadvertently lose $ 2500.00/mth to "save" a miserable $ 140/mth.

While all this happens, you lose customers knocking on doors B an establishment, because they are known to have the same quality of service. A, B, has additional issues to ensure that their clients are served in a highly personalized. This has created a reputation of great value to the company, satisfied customers are busy promoting the A by word of mouth to all those who know and therefore help the volume of business grow exponentially.

Several of these help customers with growing viral marketing campaign would have used a service to of happy B, but did not, because it was more convenient way to pay for their services with their credit cards - most of whom did so for the simple reason that card companies with rewards programs (such as AirMiles) ...

The people who actually hire B are so happy with their plumbing work, and is not the issue. The problem is that many potential clients ask in advance if you can process credit card payments when you call the number on the notice - and then move on to someone who does. In particular, A.

Thus, while B is constantly concerned about saving every penny spent, is looking at is an investment on the capacity of processing credit cards to pay for itself and then some ...

It is obvious that the above example is very simple, and yet the principle of situation applied to almost any existing small business, with consistency.

It all comes down to being able to supply what customers really want, and make them happy. Cutting costs is a great way to discover the hidden benefits if you want to remove meaningless liabilities and costs - but if you are removing something that can:

a) attract more customers,

b) Allow users to do business with you,

c) Reduce non-payment and the money owed to business

Then, like it or not, you're not saving a penny.

All we're doing is making it easier for competitors to succeed - while you produce mediocre results at best ...

About the Author

Chris Rempel highly recommends www.AcceptByPhone.com, which enables small businesses to accept credit cards using any phone (or cellular). Not only do they bypass the majority of the fees that others charge, they also have great customer service, and there's no cancellation fees or hidden charges.Find out why Chris and others think this service is the ultimate wireless credit card processing service.

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The perfect job in one click

From the day they graduate college, most of us are seeking the perfect job, we felt that never gets tired of the one we've been dreaming of since childhood and, of course, to ensure an equitable distribution of high monthly income. However, only management to find some really, often after years of looking at the same time trying to many other jobs that do not provide job satisfaction whatsoever. Today's society has begun to be increasingly difficult to find decent work in the same field of activities mentioned in the diploma, which forced many people to reconsider their plans for the future, beginning with the work they want for themselves.

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About the Author

Nick Jimenez is a ten year veteran of the recruiting space/job hunting space. He currently works as President of Climber.com (http://www.climber.com).

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