Media Job Search Canada
Why media audits are a good thing
Stephen White, who set up his media auditing firm, EMM (Effective Media Management),over a decade ago to evaluate, benchmark, and monitor advertisers' media investments, believes that as media becomes more complex, "there is absolutely no chance that agencies [should be] involved in "marking their own homework.
"Independent evaluation and scrutiny is demanded by advertisers," he says, "and from that standpoint there can be no role for the agencies other than delivering great results."
White knows what life is like on the agency side; after beginning his career as a trainee at Unilever, he worked at McCann-Erickson in both Europe and New York. And prior to EMM, White was a director of Aegis Group. In addition to its London headquarters, EMM has offices in New York - where it manages its U.S. and Canadian business - as well as Miami, Singapore, and Dubai.
Media auditing has been an accepted practice in the U.K. for 25 years and today 55% of all consumer media expenditures in that country are audited. Penetration of the service has been slower in North America, but White says the WorldCom, ENRON and Parmalat fiascos have made independent scrutiny of financial transactions pick up steam.
There is some media auditing taking place in Canada, but it has been mainly conducted by in-house auditors or firms such as KPMG. The U.S. is taking the same approach as Europe and using third-party companies that include EMM and another U.K.-based auditor, Billetts Media Performance Monitor America.
White recently addressed the fact and fiction of media auditing with MIC:
Q: Why should advertisers invest in media auditing?
A: Let me try to tackle a fundamental misunderstanding that seems to prevail in North America regarding the role of media auditors. We are not spot checkers - although that is part of our service - but high quality media management processors who act as a surrogate media department for many international advertisers.
The confirmation of ensuring the advertiser is getting what they paid for only accounts for 25% of our fees. The rest is spent on overall effectiveness and efficiency benchmarking. Proper media management that embraces media evaluation programs later will deliver an average ROI of 20 to 30 times our fees.
Since media is usually the second highest level of capital expenditure a manufacturer makes (typically 4% to 8% of total sales is spent in media), it is unusual and now unacceptable to entrust all that cash to a third party external supplier without any logical checks and balances. Media accountability has to be conducted independently for best practice, and for shareholder reassurance given the scale of money involved.
Q: Does media auditing play a role in improving effectiveness of advertising campaigns?
A: The kind of auditing we deliver is totally focused on improving both media efficiencies and media effectiveness.
Whilst verification is one of the elements we will address in North America,we will spend more time on upscale assessments of media strategy, targeting,media weights, effective frequency bands, etc. than some will want us to.
Remember, it's the clients who employ us, not the agencies. We are responding to their needs.
Q: Does choosing to have a third-party media audit imply a lack of trust in the client's media management agency and media suppliers?
A: Media agencies that have not delivered high quality media planning and buying and who have not declared what additional volume related earnings they could get from the media owners have everything to fear from our arrival. Experience tells us that the vast majority of agencies do produce great media results for many of their clients so they have nothing directly to worry about regarding the independent media performance evaluation companies. But as agency heads know only too well, not all their clients get great results all the time. Our job is to ensure our clients do. In many instances, the audit program quantifies just how much added value agencies can deliver.
Q: What are the benefits of media auditing for media agencies?
A: In simple terms, we are able to confirm when good results have been achieved in both cost and quality terms. We are able to introduce incentive programs based on exceptional delivery so agencies can earn more income legitimately and, of course, we are able to short list for new business agencies who consistently perform well.
About the Author
EMM, one of the world's top media management companies, has a full range of Media Management services from Media Auditing to Media agency selection and specialist Pitch Management solutions
I got an email from "Citadel Holdings & Consultant Inc", is it a scam?
"Dear Sir/ma,
My name is Steve Ortega, I represent Citadel Holdings & Consultant Inc, We are one of the fastest growing software company based in Birmingham UK (UNITED KINGDOM). We design computer components and other related software products.
At Citadel we specialize in exporting quality products at relatively low prices. But due to our ever-increasing customer base in US/Canada, we at Citadel are searching for representatives to assist us in establishing a medium to connect to our costumers more efficiently in US/Canada Region.
JOB TASKS If you choose to join Citadel as a representative, your basic task will consist of checking emails, processing orders and receiving payments from our customers on behalf of Citadel though basically payments are often made out on Money Orders, Certified Cashiers Check or a Personal/business Check."
I'm not sure what to think of it, but I can't seem to find any scam info about them online. Any advice?
There are many similar scams out there. No legitimate company would email a stranger to offer them a job, and no legitimate company would use homeworkers to process payments. How the scam works is that they will ask you to cash or deposit these fraudulent checks or money orders using your personal bank account and then transfer the funds to them. So you send them the money, and eventually the checks bounce and you are held accountable for cashing bad checks. Do not give any information to your company and do not respond to any solicitations like this that you may receive.
Media Job Search Canada
Social Media for your Job Search Tara Career-coach
How Search Engines Work and How Do They Rank Your Website?
Search engines are like a surfer browsing through Google maps, and stumbling upon thousands of places in a geographical region. These places might be in the form of webpages or files. Google uses crawlers, the software targeted at finding content from the World Wide Web and then indexing it according to the categorization. Categorization is obviously done based on the content of the website. Internet is similar to a city where the search engine crawlers roam around and visit the places using links as paths to reach different areas.
So the World Wide Web is a collection of billions of web pages, docs, files, videos, and other media on the net. Finding and indexing them is no easy job. Search engines also have to provide instant results to the queries of customers. Thus the links act as the road links between different entities on the net and to give it a form an interwoven web. So, it is quite natural that this "common" path is treaded by the "spiders", "bots" and "crawlers" to find unending list of documents and other content.
Now it comes to picking selected data from those webpages crawled and place them on the hard drives of data centers scattered across the globe. This is again a terrific task and huge storage capacity is needed to implement this. Thousands of machines work together to facilitate the collection, storage and instant retrieval of information round the clock. These are astronomical numbers that they work with using the infinite data on the web. And we rank a search engine on its capacity to render information within seconds.
We will discuss here how the search engines retrieve your desired data through the queries made in the search fields. To return the results of your query it is impossible for the search engines to perform a real time search from billions of pages on the Internet. What they do is to categorize the data and rank it according to "relevance" and "importance."
Now it comes to the utility of search engine optimization. Through search engine optimization we optimize our website so that search crawlers and spiders list it in their databanks according to the relevance, motive and targeted audience of the website. When the Internet was in its infancy just the words present in the content were taken into account to determine relevance. The quality of search results suffered as a result. But now the picture has entirely changed.
At present, search engines have very smart software and new techniques to determine the relevance of the content so as to provide the satisfactory and best results to the user. They have devised thousands of factors that determine the ranking of the website according to the relevance. Some of these measures are very much punitive to the websites using unethical means to grab the top slots on SERP (search engine results pages).
Different iterations are used to measure "popularity" of a website to determine its ranking. A SEO company Toronto or SEO services Canada can bridge the gap between your website's current rankings and the top slots.
About the Author
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.
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Get Wired, You're Hired: The Canadian Internet Job Search Guide $29.95 Net Yourself a New Job! Looking for an edge in your job search? The Net is your secret weapon. You can use it at every stage: For assessing your skills and interests; to explore career options; for research on employers; then to find, and apply for, thousands of advertised postings! This step-by-step guide shows you how to surf for work like a pro.... |
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