Important Job Titles
Important Job Titles
Executive Luxury Desks are for Important People
You are the somebody now. You have that big important office to go with your big important job title and new high level responsibilities. That means that executive luxury desks are starting to take on a whole new interest for you. At least they should be, and that is a good thing. Can you imagine how silly it would be to walk into the office of a highly paid important executive and see him or her sitting there behind a little particle board desk like the one you had in your first basement apartment in college. That just wouldn't do.
Executive luxury desks are much more than your regular ol' run-of-the-mill desks. They are much more than just a simple surface. They tend to be heavy, well made and constructed out of premium hardwoods and other quality appointments. Other common amenities include things like multiple sized drawers and pull-outs. Hutches, bookshelves, printer stands, credenzas, and other matching or complimentary pieces of furniture often accompany these sorts of desks.
When shopping for executive luxury desks try to find one that has the heft and gravitas worthy of your important status in the world. You want to find something that says to everyone that comes into your office just how important you are. This should be done both for effect and for power and influence. When your prospective client, a competitor, or underling sits across from you at your desk you want to be sure to be exerting all the unspoken power and authority possible. Your desk itself will help you do this. You may think I'm being cheeky, but this way of thinking does actually seem to resonate with many readers. For what it is worth, I think it's hoity-toity rubbish that may or may not be true. If this makes sense to you then knock yourself out. If it doesn't, then just enjoy the humor that comes from thinking about people who do take this seriously.
In all seriousness though, executive luxury desks are meant to be used by many more people than just the self-absorbed or diluted power monsters in life. Many common folk enjoy and benefit from having a nice big desk that has all of the features they need to be productive, and make them feel good at the same time. I suppose the enjoyment comes from the satisfying tactile and sensual feel of warm cherry, mahogany, oak, black walnut or other quality wood. You just don't get that from cheap laminates and melamine. The increased productiveness most likely comes from feeling good at your desk. Without irritating distractions that cheaper, more basic desks tend to have, you are left to do your work, no matter how important or mundane it may be.
Executive luxury desks certainly have their place in high end offices and other fancy places of business. They serve their users faithfully without regard to human pride or arrogance. They don't care if the person who uses them is rich or poor, influential or inconsequential. A desk just wants to be used for the purpose it was designed to fulfill. The bottom line point is, if you need a quality desk like these then go for it. Don't feel bad. Every individual is just as important as the other. Executive luxury desks truly are for important people. That means you, me, and everyone else!
About the Author
MJ is a freelance writer for Clickshops, Inc. where you can find a great selection of executive luxury desks for your business at www.luxuryofficefurniture.com.
Article Marketing - When Article Titles Go Horribly Wrong (Don't let this happen to you)
7 Book Title Templates that Grab Your Book Readers By the Collar
Is your book title the best it can be? Could it use some work to do its job effectively? Don't let your book get lost in the sea of information streaming into your reader's consciousness each day. Instead, write a sizzling title designed to hook your potential readers and draw them in for the read.
One of the most important skills to develop as a marketer of your book is the skill of creating attention-grabbing titles. When you master this skill you may use it in every aspect of your writing to attract more readers, more sales, improve your cash flow and increase your profits.
You will need title writing skill for your book titles, chapter titles, sub-heading. Even bullet points will have pulling power if they are developed correctly. Don't forget your website. Your website will need passionate headings to capture the attention of your web visitors.
In fact, all marketing material from your 5 page sales letter, tri-fold brochure or email campaign to the 2 line classified ad needs the attention grabbing power of a great headline.
Titles set the stage for your potential audience. They either work to grab your potential reader by the collar and pull them in for the read or they don't. Top titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your message. Here are 7 top title templates to help create your grab-you-by-the-collar titles:
1. Command your book readers through your book title.
"Get Clients Now!"
Most will say they don't like being told what to do. But our human psyche seems to respond in spite of what we like. The command has an immediate effect. Why? It connects with the "Yes, I want that" spot within us all. Commands reassure you that helpful advice will follow to help you get what you want from the advice. It tells the readers it's possible to achieve the benefit the author is claiming.
2. Include a How to in your book title.
"How to Make Your Article Marketing Go the Extra Mile"
People love magic pills, miracle solutions or just plain old EASY. They love to learn with simple steps, easy ways and most of all fast. Combine it with a powerful benefit and you will reel your reader in every time. You decide. Does the title above, "How to Make Your Article Marketing Go the Extra Mile" or "8 Ways to Format Your Article"
3. Write a book title using a provocative statement.
"7 Book Writing Mistakes that Stamp Loser On Your Self Published Book"
Are you saying I could be making mistakes that stamp loser on my self published book? You would want to know especially, if you've been working hard to self publish in excellence. Provocative statements pull at our attention like an electric shock. They make us curious. They sometimes make us mad. They make us feel a lot of different things but most of all they make us read.
4. Ask a question in your book title.
"Are You Getting Enough Sex In Your Marriage?
Most times people unconsciously answer the question you pose in their minds. The key is to provide the answers in your copy including statistics. For example, "Have you felt afraid to buy online? Like it or not, many are still cautious of buying on the web. A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online."
5. Make a big promise in your book title.
"How to Increase Sales 400% by Using Article Marketing"
People will turn away from hype and never come back. But if you have a big gun promise, don't be afraid to pull it out and use it. Consider carefully and use sparingly; then make your big promise and deliver. People will remember your promises and come back for more or purchase. Don't forget to include the specific delivery or 'how to' in the content inside your big promise titled book.
6. Perplex your readers with a confusing book title.
"Eat the Book Writing Elephant One Bite at a Time"
Develop curiosity into your title. A seemingly opposite simile works like a charm. Use this one cautiously. Even so, sometimes the title that doesn't make a lot of sense will pull your audience in for the read. Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it's about.
7. Offer your top benefit in the book's title.
"Think and Grow Rich"
A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit. Readers buy non-fiction books for a "benefit" for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue.
Develop the above valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read. Book titles set the stage for your potential audience. They either grab your potential reader by the collar or they don't. Write a book title that gets your reader's attention and make them want to read your important message. Title well and prosper!
About the Author
Earma Brown, 12 year author and business owner
helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to iscribe@bookwritinghelp.com for free mini-course "Jumpstart Writing Your Book" or visit her at http://www.bookwritinghelp.com
phpbay]Important Job Titles, 51, "", ""[/phpbay]