Editorial Jobs Florida
International Food Safety and Quality Network includes Manufacturing Journalist TR Cutler
The International Food Safety & Quality Network, IFSQN.com is a news and information community for Food Safety & Quality professionals throughout the world. The respected publication includes news releases, case studies, technical articles, jobs and events researched by our editorial panel or posted on the site by registered members.IFSQN.com is published by SaferPak Ltd, based in the United Kingdom. Saferpak Ltd. are publishers of food safety training materials and the SaferPak.com website.
TR Cutler, Inc., (www.trcutlerinc.com) based in Ft. Lauderdale, Florida, was founded by Thomas R. Cutler a dozen years ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium in the early 1990's. This extraordinary group of more than 3500 journalists, editors, economist, and other industrial leaders worldwide writes about trends, data, case studies, profiles, in the manufacturing, industrial, and distribution sectors. Cutler works with thousands of media outlets to expand manufacturing media coverage.
Cutler is a frequent editorial contributor to the IFSQN magazine reported, "I am proud to write for a publication and a premier food quality resource that advances, promotes, and articulates excellence across all business processes."
Some of the frequently addressed topics include:
- Six Sigma
- Lean Enterprise
- Applied Ergonomics
- Industrial Engineering
- Performance Management
- Quality
- Supply Chain Management
- Process Integration Improvement and Management
- Sustainability
- Healthcare
- Simulation
- Statistics
- Work Measurement
- Project Management (PMP)
About TR Cutler, Inc. and Manufacturing Journalist Thomas R. Cutler:
Cutler, ranked as the leading manufacturing journalist worldwide, has authored more than 2500 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. Cutler is a proud member of the Society of Professional Journalists (SPJ), the Online News Association (ONA), Committee of Concerned Journalists (CCJ), as well as the American Society of Business Publication Editors (ASBPE.) Cutler recently established a Manufacturing Marketing Research strategic alliance with Michigan-based JPines Media (www.JPinesMedia.com), dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment.
TR Cutler, Inc. is now ranked as the largest manufacturing-dedicated public relations and media consultancy worldwide, providing a voice for manufacturers worldwide.
TR Cutler, Inc.
Thomas Cutler
888-902-0300
About the Author
Professional Marketing Firm for the Manufacturing Community. Manufacturing Journalist or Contributing Journalist for many manufacturing magazines and journals. Founder of the Media Consortium and media blitz.
Editorial Jobs Florida
Allen Boyd sides with Nancy Pelosi
The Difference Between PR and Advertising: A Simple Guide
I am a PR professional, I don't get involved with advertising and it really upsets me when people interchange the words "advertising" and "PR"! So let's set the record straight here and now. There are huge differences between PR and advertising although the two disciplines share many of the same goals and there is room in every marketing strategy for both.
Let's explore the key differences:
1. Paid for versus non-paid for space - All media whether it's printed, digital or broadcast has a place for paid for space and a place for non-paid for space. The non-paid for space is often referred to as editorial or coverage. This is the target area for PR. The paid for space is known as promotional or advertising space. This is where companies' ads are placed. For most media, these two areas are managed by separate departments: the advertising department run by sales people and the editorial department run by journalists.
2. Competition - Most media is hungry for advertising revenue and will rarely turn advertisers away. As long as you meet the deadline, you are likely to be accepted in the next issue. If the advertising team receives an abundance of ads, they can usually increase the amount of advertising space within the publication in order to accommodate willing advertisers. PR on the other hand is extremely competitive and is dictated to by the features that the journalist has planned. For example in an article about the top 5 mobile phones only 5 models are going to be featured no matter how good the others are. On a shopping page, the journalist looking for organic food will be able to choose from a vast list of products. As a PR professional, it is my job to present my client's range in the best light to try and influence their decision, but the competition is fierce.
3. Control - Once an ad is designed with the company logo, the strapline and the key advertising messages you want to convey about your brand or product, you can guarantee that it will appear in the publication exactly as it is. As the advertiser, you are paying the bill and have control over how, when and to a lesser extent where it will reproduced. Editorial coverage is at the discretion of the journalist. As you are not paying for it, you do not have control about what will be said about your product or brand. A journalist will have your press release to refer to but is not obliged to use any of it! Additionally, if you are hoping to get some PR for your Florida hotel but the magazine did a spread about Florida 2 months ago, you are going to have to wait quite sometime until the journalist will do another piece on the same area.
4. Credibility - An advertisement will always portray the product or brand as aspirational, desirable and appealing to its target market. That's the good news! Unfortunately our savvy consumer audience knows that too and is less likely to believe claims made by the company about its own product. Coverage obtained via PR is hard-won but extremely valuable. An endorsement from a third person is something that a reader or viewer will appreciate and is more likely to act upon. Think about reviews for cars you have read in the past. The glossy ads are great and set the scene, but to learn the good, bad and the ugly about the car, you need to read an editorial.
5. Variety - As already mentioned, advertisements are a great way to convey messages about your new product and your brand values. PR can cover a wider variety of stories that involve your company such as charity events, awards you may have won, recruitment stories and company milestones; items that are better suited to the news pages of your target media.
As you have read there are some key differences between PR and Advertising, so the words are definitely not interchangeable. To have the best success with your marketing plan, these disciplines should be integrated to maximise their impact on your target audience.
About the Author
Cat Bramley is a PR and Marketing expert with 20 years experience and an internet marketing blogger. For more information on the topic of this article get her http://www.fastcashcourses.com/go/index.php?"> Free Video Course for "Making Money Online for Free!" or visit Cat's blog http://www.fastcashcourses.com/blog
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