Cold Calls Jobs
Cold-calling: don't be a donkey!
On a rainy day your favourite film, a hot chocolate and then a call from somebody trying to sell you something…what a blow. Cold calling is known to be irritating to many people especially when they are being interrupted to be sold something they have no desire or use for. Is cold calling then a waste of time?
Firstly lets define exactly what cold calling actually is: Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. Cold calling is the same as blind guessing whom your next customer will be.
Cold Calling is one of the marketing ways that always gets flak – many sales people dread the rejection it often entails and consumers often find it irritating. Why then did not die a death a long time ago when there are so many other marketing strategies out there?
The answer is…. there are still many advantages.
- The main one being it still works and results in good customer marketer relationships.
- Cold calling allows marketers to tap into a potentially unsaturated market.
- Cold calling also allows marketers to create a new network of referrals, especially if theirs is running dry.
- It is a way to build and add to a client base out of thin air,
- A salesperson can reach many people employing this method.
Of course there are disadvantages too:
- Cold Calling Irritates Customers. Chances are that you will be interrupting prospective customers, which can be very irritating. Another factor that irritates cold-called customers is the persistence with which sales people make these calls. Often they do not take no for an answer, which can make the customer feel badgered and irritated. Not exactly the best way to build a trusting business relationship.
- Cold Calling is Unfocused Marketing. Cold calling is somewhat (sometimes completely) random. Resources are often wasted on calls to never-would-be-customers, meaning they absolutely would not use your product or service. Time and resources would be much better spent pursuing customers who are actually in the market for your products / services, and trying to sell them something you know that they want or need.
- Cold Calling Can Lead to Loss of Respect/Trust. Cold Calling and telemarketing are often times lumped together in the same category in the minds of consumers, and since unscrupulous marketers often use these methods, the technique can have a negative effect on your business' image. A negative image could mean a loss of respect and trust in your industry.
The disadvantages appear to outweigh the advantages but the problem of course, is that if you are not making unsolicited calls to potential prospects in your target market and your competitors are, then you will put yourself at a significant disadvantage (especially if your competitors are making a good job of it!).
Regardless of what the "cold calling is dead" books and websites tell you, the plain and simple fact of the matter is that cold calling does work, because it is the only form of marketing that guarantees you some sort of response from the individuals in your target market.
Cold calling is not dead and never will be. As long as people have an ability to talk, to introduce themselves, to have conversations and to do business together, there will always be opportunities to get on the phone and discuss value with someone for whom that value is meaningful. Meaningful being the operative word here!
Companies are constantly looking for ways to increase their sales volume. This tried and tested method has been trusted by generations of businesses and it has never failed them in the course of their work. But this kind of work can be very complicated, that's why a lot of companies have started to hire professional telemarketers to do the job. They're the best people for this kind of work and they always deliver well.
The benefits of outsourcing the tele-selling works are:
- You don't have to worry about equipment since the outsourcers have their own facilities.
- The telemarketers from these firms are well trained and are the most capable of handling this kind of work.
- It's cheaper to outsource the work instead of paying salary and other benefits.
- You can use professional telemarketers as frequently as the situation demands, but if there is no need for it, then you can arrange for short-term or long-term contracts with the telemarketing company. This added flexibility makes it quite attractive to different companies.
- Large pool of consumer lifestyle data
Lets go into more detail with the last listed benefit: Large pool of consumer lifestyle data. There is a huge benefit of using a Lead Generation company whose main focus is on consumer lifestyle data and consumer lifestyle leads as they already know who your clients are and what their needs might be. In that sense they can be considered to be the psychologists of data. They know the in's and out's of prospective clients better than you do.
When you use a lead generation company to do as it were your donkey-work you are using trained professionals who already have a list of consumer lifestyle data to match what it is your company is selling. So when the prospective consumer receives the call they will not suffer the disadvantages of a traditional cold call. Lead generation companies know who to contact; their large data pool ensures that, so cold calling in their case isn't blind guessing as the prospective consumer is interested to receive the call from them as the company has already done the research on the client and knows what their potential needs may be.
Therefore a consumer is less likely to be irritated by a call offering them a deal for something they value, and because of that they will not view the call as intrusive or lose respect for the company, especially when such well-trained professionals handle the calls. The consumer lifestyle data also ensures the market is not unfocused. There is a definite match.
As you can see all the main disadvantages of cold-calling have been eliminated and only the advantages prevail.
Most importantly the prospective consumer feels as though they are getting something out of the call, instead of being coerced or manipulated to buy something. The call generates a lead, which is less invasive, and the consumer feels as if they have they a choice - and they do. Cold calling to get leads becomes something different. Perhaps in this case cold calling with consumer lifestyle data to transform into consumer lifestyle leads, should be called warm calling instead.
As a result it's quite different in its feeling and approach, though the end result is a sale with a happy customer, who will most likely stay for the long haul.
So pass them the reins and let the lead generation professionals do the donkey-work for you.
About the Author
Demet Dayanch is the senior marketing manager for Seawave Media Limited, the UK's number one provider of consumer lifestyle survey data and lifestyle survey leads. Demet was born in London, UK where she spent most of her life. She currently lives and works in Istanbul, Turkey. A student of psychology and lover of people she understands the human mind and heart – what motivates and inspires humanity, in life as well as in the world of consumerism. Before her role as senior marketing manager for Seawave Media Limited she worked as a freelance copywriter for an international advertising agency where she utilized her creative writing talent to come up with catchy headlines and text for advertising campaigns. When she is not absorbed in the world of marketing she turns her attention to writing of all sorts and has published many articles, short stories and poems. She has successfully written two novels: ABON and Beauty Stone, both of which are in the final editing stages. Always on the go, her new challenge of script writing keeps her on her toes. Knowledgeable, determined, Driven and fun are just some of her keywords. Her writing style is informative, personal and entertaining. To find out more about Seawave Media please visit our website www.seawavemedia.com or call Tulip, senior sales manager, on 0845 056 3593, or 07053 544966 or email [email protected]
SOUND OFF July 11: Your opinion
We don’t have to worry about God or Armageddon destroying the country. We have our government. That will do it. It keeps cutting the police forces. There will come a day when all the rich and poor will be sorry because the criminals will take over our cities. They are doing a good job of it right now. Wake up, look around you and see what is happening.
Cold Calls Jobs
Stop Cold Calling, Start Warm Calling
Be Ahead in Sales with Cold Calling Services
Making the sale can be a huge challenge for a small business, especially here in Canada. With the market as weak as it is at this point, good sales are pretty much hard to come by. Still, it's not something to fret about. With the help of cold calling services, it's possible for a firm to grab a slice of the market pie. Telemarketing is a powerful tool that can be used by companies to improve their sales performance. It's simple, yet it's also effective in getting new markets, or enabling the firm to maintain a strong hold in the market that they have. There are so many things that telemarketers can do that can immensely benefit the firm. All the entrepreneur has to do is to look for the right company to do cold calling jobs for them.
There's no doubt that the use of telemarketing as a direct marketing tool can help a firm get back on its feet. Over the years, professional telemarketers have been known to turn a firms lagging business around and transform it into a powerhouse sales centre. They are also the best when it comes to lead generation and appointment setting. These two telemarketing functions are considered to be essential in the proper growth of the company. It's a fact that there are plenty of firms that know how important sales cold calling services are. It has always succeeded in making great sales and closed deals. It also has the wealth of experience that can guide the client firm towards a much more successful sales campaign. It's an art that has been perfected by firms from more than five decades of using the phone for sales.
Businesses need to make a sale. It's the most important function of a firm. Without good sales, you can only expect failure to happen. Don't be surprised if it's enough to bring a business into bankruptcy. To prevent that, many entrepreneurs have employed various techniques to promote their products and services to customers. Some have used television commercials. Others have employed radio broadcasts. And there are still those who have gone through print media just to advertise. All have varying levels of success, but they still fall short compared to what telemarketing can achieve. No one can ignore the power of a ringing phone. As long as the cold caller know what he's doing, and he has the skills to execute it, then a single call could be converted into a sale or even a closed deal for the firm.
Yes, we've all heard the diatribes hurled by pundits against telemarketing. Frankly, no one could blame them. These days, people who do cold calling have gained a reputation as absolute pains in the neck. While there is a good basis for that, let me just make this clear: this is not telemarketing's image as a whole. There are many reputable cold calling firms around the world. You just have to be smart in choosing the company to entrust your campaign to. Do your researches, check on the backgrounds of these firms, get testimonials, ask for the opinions of other clients, and verify from government agencies if the prospective company's the real thing. That should take care of the problem. After all, being a little wary can go a long way in helping you choose the best telemarketers for your job at hand.
Telemarketing has so many potentials. You can't imagine the things that you can achieve with the help of a cold caller. If you want to have a profitable sales experience, then using professional telemarketers would be the right option for you.
About the Author
Isabella Johnson works as a professional consultant. She helps businesses in Canada increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callbox.ca
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