Cnn Job Search
Nuts and Bolts of Search Engines
Yahoo!
Yahoo is an example of a topical search engine (also sometimes referred to as a vertical search engine). The methodology of a topical search engine is to focus on specific industries, sectors or topics. Yahoo is still a 100% human edited directory, with secondary search engine results generated through Google. That, of course, means that a good listing in Google will also mean visitors from Yahoo as well. Yahoo is still one of the largest traffic generators around, in terms of search engines and web directories. A listing with Yahoo involves "suggesting" a URL, which is then reviewed by a Yahoo editor (find the proper category and click on the "suggest a site" link at the bottom of Yahoo's home page). Unfortunately, the listing process at Yahoo can take quite some time before your site gets recommended.
As an advertiser, marketer, business owner or website owner, you'll need to know how all this applies to you. The first thing you'll need to do is to get your site listed in the Yahoo directory where it's a good fit.
You can go ahead and get your site listed through the above method, which can take some time and doesn't have any guarantees.
The other option is Yahoo's Express Service for expedited listings. Express has a $299 annual fee, with a guarantee that it will be reviewed within seven days – but no guarantees that it will make it into directory listings. Once you are listed in a directory, though, the upgrade to "featured" status is pretty easy. There will be a monthly fee involved, from $5 to $300 per month depending on the directory that your site is placed in. Listing fees only require a credit card number, and your monthly fee will automatically be charged to the card.
A featured listing does appear up top in the directory, so you won't have to worry about your site being buried somewhere deep down in the listings. Coupled with an attractive, well-optimized site, this could go a long way toward your marketing goals. Featured listings, of course, also mean targeted advertising, which means people who are already on the search for your product or service being steered your way. The fixed cost of an upfront buy followed by a regular monthly charge can also be a help when it comes to staying within your marketing budget (while still trying for a reach to as many customers as possible.). Yahoo also offers banner ads (through My Display Ads), with easy-to-customize ads using their own design tools. Yahoo's banner ads can be narrowed down to specific geographic areas, site-content categories and target demographics, along with various daily costs. Their costs can be broken down into pay per click or pay per impression, and Yahoo offers daily reports on clicks, impressions and conversions.
As for optimization ...
Along with featured listings, another surefire way to up your status on Yahoo is to buy keywords through Overture, Yahoo's subsidiary. Yahoo/Overture's pay per click model sells keywords pertaining to your business, and results from web searches for your specific keywords will appear in your Yahoo Sponsor Results box. The Overture distribution network also takes in many other top portal sites and search engines, including CNN.com, AltaVista and MSN.
Dogpile / Webcrawler
Dogpile is an example of a meta-search engine (also known as a federated search). Meta search engines scour several other databases and/or search engines, then compiles the results into a single list or displays each one according to source. The idea of a meta-search engine is that the Web is too vast for any one search engine to do an adequate job of indexing all of it; more comprehensive and complete results can be seen from aggregating results from several search engines.
The results of meta-search engines can vary, but they can still take in more of the web at once than any single stand-alone search engine. The other side of the coin is that the results can be less relevant; meta-search engines don't have direct access to the databases of the search engines they're pulling information from, and don't know the "alchemy" that goes into their rankings.
Google / AltaVista
Google and AltaVista fall into the category of open search engines.
A Google search is actually a series of localized websites. A typical Google search will bring you definition links to dictionary sites and Wikipedia, links to other searches (i.e. if Google believes one of your words to be misspelled) and many, many others. Google will typically break up your query into a sequence of search terms, unless you put quotation marks around a phrase (telling Google to look for the entire phrase rather than one word at a time). Google's Advanced Search feature allows other information to be figured into the search (such as date of first retrieval) to narrow down search results.
Google has evolved into one of the web's biggest web portals, with a staggering number of extra features such as:
- Weather
- Stock quotes
- Sports scores
- Unit of measure conversion
- Currency conversion
- Maps
- Synonym search
- U.S. Government website search
- Travel data and airport info
Since Google has come to dominate the search engine field so completely, the research (and speculation) on its search criteria has turned into an entire industry. Since much of the Google methodology for search engine ranking is a closely kept trade secret (to keep unscrupulous webmasters from manipulating results) and Google changes their 200-plus factors for rank regularly, much of it remains speculation. The following, however, is pretty certain when it comes to Google rank:
- Google's crawlers (or spiders) look at on-page factors such as H1 heading elements, keywords in copy, image alt attribute values and title elements
- The crawlers look at off-page optimization factors like anchor text and keywords in URLs
- The crawlers like fresh content (forums, blogs, articles, etc) a lot better than older stale content
- Quality inbound links to your site can help page rank greatly
This is a gross oversimplification – of course there's a lot more to it than that.
But the general idea is to work with Google's relevance algorithm by using all these factors and more. Google does make the basics of these principles public; they've published guidelines for website owners or webmasters to use when they'd like to raise their rankings by working along with SEO consultants.
So ...
Those are some of the basics of how search engines work and how you can get the most out of them. Yahoo, Dogpile and Google all operate on different principles and methodologies, but they all keep their methodologies fairly consistent. Each has their pros and cons for website owners and their own nuts-and-bolts when it comes to listings, relevance and optimization. But with some study, some consultation with a knowledgeable SEO specialist and a fair amount of trial-and-error, you can figure out how to use them all to help your business and boost your web presence.
Jerry Renshaw
Content/Admin
Business Communication Solutions
SEO and Webdesign for Austin Texas
About the Author
Job and Family interference.?
I graduated college back in Sept 09. Basically since around November until now i've been looking for a job with little to no luck. I recently came across an ad for a Home Health Aide and I went to the open house. I heard on CNN that those jobs are in demand, and the recruiter also mentioned this fact. They start the pay off at $8.50/hr plus union benefits, a yearly bonus, sign-on bonus, medical/dental and paid sick/vacation days.
To make this long story short, my mother is furious at me for wanting this job and has now convinced my father that the job is "not for someone who went to college" . I have been searching for SO LONG with no help and this job is waiting for me but my parents don't want me to do it.
How do I prove to them that I have to take this?! I cant stay home another day sending out resumes. I need to work and I need cash NOW!
you're an adult. Act like one.
try letting your parents know that you will continue to look for other work, even while doing this job. Even if your looking consists of merely looking. It sounds like a darned good job to me. Make sure you budget paying your parents some rent or groceries, too, and help sell the job as an advantage for the whole family.
Cnn Job Search
CNN's Tony Harris interviews Chandlee Bryan about The Twitter Job Search Guide
Exploring Why Many Home Buyers Choose Round Rock Homes for Sale When Searching for a New Home
More and more people planning to buy their homes are turning to Round Rock homes for sale and Round Rock real estate listings. Round Rock is a city that is part of the Williamson and Travis Counties of the State of Texas. If you are among those wondering why many individuals are becoming enthusiastic in getting their own address in this city, you did a great choice. Read on to find out why...
• Round Rock, Texas was ranked as the "7th Best American Small City to Live in" by the August 2008 issue of the Money magazine. The decision was a result of dedicated and non-biased researches that revealed proven facts that the city with its small population has an estimated annual income of $ 85,809 for every home. Along with this, it has been found based on employment statistics that employment growth in this city from year 2000-2007 has been continually at the percentage of 45.15%. This is much higher than the national average job growth at only 18.6%.
• This small city was also listed as the "2nd Fastest Growing City in the US" by the CNN. This includes families who moved to Round Rock because they have seen the positive character that the city is displaying when it comes to job opportunities and ideal features in the metropolis.
• Strong public education system is one of the foundations for the continual progress of this wonderful city of Texas. The Round Rock Independent School District has been acknowledged by the Texas Education Agency as the best in the whole state. All schools administered by this school district are academically ranked impressive.
• Finding a job is not hard if you live in this pleasant city. There are big international corporations like Dell, IKEA, Hospira, Toppan Photomasks, and TECO-Westinghouse to name a few. These companies opens up more possibilities for job vacancies which is one of the reasons why there are people moving out from their place and moving in to Round Rock. It is obvious that this city has maintained an affluent style of living as it progress onwards experiencing positive and major economic growth center.
• Healthcare is excellent and avant-garde with the presence of many hospitals and medical centers equipped with innovative and state of the art facilities such as the satellite hospital of Scott and White Memorial Hospital, Seton Williamson, and Saint David's Round Rock Medical Center. In addition to that, there is a grant-funded organization named Lone Star Circle of Care that is committed to serve the health needs of those who have no insurance and also those who are uninsured.
• Round Rock homes for sale are not offered in heaven-high price tags. If you are the one seeking for a home, you would consider it as an important factor in making your decision if you would buy your home here or not.
These and many more are the reasons why more and more individuals choose to buy a home in Round Rock and live in this city where they can raise their family without worrying that they are making a risky move.
About the Author
Martin Burton is a seasoned real estate writer and publisher, So come and learn how to find quality Round Rock homes for sale and Round Rock real estate listings in our website.